Sharf Ventures Portfolio

I’m an early-stage angel investor who prefers to invest as early as possible. I bet on people above all else. I’m industry-agnostic but focus on consumer (CPG), wellness more broadly, and businesses that simply make my life easier.

Companies I Backed Early

I invest as early as possible and be a value-add partner every step of the way.
My investing framework is simple:
  • Do I think the founder is a winner? Are they obsessed?
  • Can I leverage my network, distribution, and access to help give the company an unfair advantage?
  • Would I use the product/service?
  • Is it a market opportunity that excites me?
Ben and a man sitting and smiling in an office setting with a table holding water bottles in front of them.
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Dog is Human

Dog is Human is a pet health company that specializes in clean, effective, and vet-formulated dog health innovations.

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Atomic

Atomic Industries is a computational manufacturing company building an AI-powered tool and die maker.

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Aura

Aura is a creative tool to share workouts on social media.

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Rocco

Rocco is a financial wellness app that lets users access small advances on earned wages, monitor spending, and receive alerts to help avoid overdraft fees.

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Rorra

Rorra creates plumbing-free water filtration products to provide safe drinking water for individuals.

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Consumer
Seed
Wellness
Siegelman Stable

Siegelman Stable creates apparel and accessories rooted in horse racing aesthetics. Offerings include embroidered caps, hoodies, T‑shirts, and other soft goods released through an online store.

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Pre-Seed
Ecommerce
Koia

Koia is a beverage company known for its plant-based protein shakes and smoothies made with ingredients like pea protein, oat milk, and coconut milk, designed as a convenient, dairy-free nutrition option.

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Wellness
Consumer
Colossal

Colossal is a breakthrough bioscience and genetic engineering company that builds radical new technologies to advance the field of genomics.

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Series A+
B2B
Ancient Crunch

The top selling tortilla chip brand in Erewhon, MASA are traditional tortilla chips made with three ingredients.

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Wellness
Consumer
Seed
Unicorn

The leading platform for spirits and wine.

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Consumer
Seed
Memelord Technologies

A SaaS-based AI meme marketing platform designed for marketers, creators, and founders to create, edit, and publish viral meme content at scale

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Pre-Seed
B2B
Consumer
Liquifi

Liquifi is building the "Carta for crypto" by helping companies automate their token vesting, tax compliance and reporting, and manage their token cap table.

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B2B
Finance
Acquired
Merch

Building the infrastructure for personalization at scale. Merch connects the world's most influential companies and creators with a network of custom manufacturers - democratizing access to the best products, designs, and pricing.

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B2B
Pre-Seed

What Founders Say About Working With Me

Cassandra
"From day one, Ben has been in the trenches with us - always a call away, opening doors we need, and constantly asking how he can help. Whether it’s a strategic intro, a brand collaboration, or a late-night brainstorm, he shows up every single time.”
Max Siegelman
Founder, Siegelman Stable
zach
"Ben is an amazing investor and even better friend. Always there. Always to the point. Always tells you what you need to hear, but might not want to hear."
Zach Pogrob
Founder, Aura
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