Sharf Ventures Portfolio

I’m an early-stage angel investor who prefers to invest as early as possible. I bet on people above all else. I’m industry-agnostic but focus on consumer (CPG), wellness more broadly, and businesses that simply make my life easier.

Companies I Backed Early

I invest as early as possible and be a value-add partner every step of the way.
My investing framework is simple:
  • Do I think the founder is a winner? Are they obsessed?
  • Can I leverage my network, distribution, and access to help give the company an unfair advantage?
  • Would I use the product/service?
  • Is it a market opportunity that excites me?
Ben and a man sitting and smiling in an office setting with a table holding water bottles in front of them.
Company Logo
Dog is Human

Dog is Human is a pet health company that specializes in clean, effective, and vet-formulated dog health innovations.

Visit Website
Company Logo
Atomic

Atomic Industries is a computational manufacturing company building an AI-powered tool and die maker.

Visit Website
Company Logo
Aura

Aura is a creative tool to share workouts on social media.

Visit Website
Company Logo
Rocco

Rocco is a financial wellness app that lets users access small advances on earned wages, monitor spending, and receive alerts to help avoid overdraft fees.

Visit Website
Glimpse

Glimpse consolidates retail data into a system of record and deploys AI agents to recover revenue, automate accounting, and drive trade clarity.

Visit Website
B2B
Seed
Ecommerce
Rocco

Rocco is a financial wellness app that lets users access small advances on earned wages, monitor spending, and receive alerts to help avoid overdraft fees.

Visit Website
First Check
Consumer
Finance
Zest

A health and wellness company offering a "Wake-Up Pill" designed to combat sleep inertia or morning grogginess.

Visit Website
Wellness
Consumer
Pre-Seed
Endorphins

Endorphins Running is a community-driven running organization that hosts free, high-energy group runs in major cities, blending fitness with social connection to make running more fun and accessible.

Visit Website
Wellness
Consumer
Fitness
Pre-Seed
Sett

Sett is a wellness brand offering a high-performance, nicotine-free alternative designed to enhance focus, energy, and mood using a proprietary synthetic alkaloid called Ceretine.

Visit Website
Consumer
Seed
Unplugs

Unplugs, audiologist-designed hearing protection that can instantly switch between connection and protection with a simple click.

Visit Website
Consumer
Pre-Seed
Oval

Oval offers an Estrogen Support Probiotic designed to help counter natural estrogen decline in women.

Visit Website
Wellness
Consumer
Pre-Seed
Rodeo Snacks

Thin, crispy slices of premium steak. No seed oils, no artificial ingredients. It’s the best-tasting protein snack that you’ve ever had.

Visit Website
Consumer
Wellness
Pre-Seed
Scalis

SCALIS brings together Sourcing, CRM, ATS, Scheduling, Interviewing, and Analytics — then learns and optimizes from every interaction to improve your hiring outcomes.

Visit Website
B2B
Seed

What Founders Say About Working With Me

Cassandra
"From day one, Ben has been in the trenches with us - always a call away, opening doors we need, and constantly asking how he can help. Whether it’s a strategic intro, a brand collaboration, or a late-night brainstorm, he shows up every single time.”
Max Siegelman
Founder, Siegelman Stable
zach
"Ben is an amazing investor and even better friend. Always there. Always to the point. Always tells you what you need to hear, but might not want to hear."
Zach Pogrob
Founder, Aura
Chevron right iconChevron right icon
Need some help?
We’re here to provide support and assistance.
Contact our team
Contact our team